10Nov
Branding of cities can help boost property market, says expert
The way cities are marketed can help their property sectors by
focusing attention on positive stories and good developments, it
has been stated.
Director of destination consultancy Locum Consulting Malcolm Allan
told the Waterfront Expo conference in Liverpool that creating a
brand with which people wanted to associate - through factors such
as success stories and favourite places - is a key factor in making
a city a popular place to live in.
Noting that brands "communicate offers and trust" he explained:
"Effectively it's about offering clarity of your vision for the
place and for the types of activities and experiences you will
get."
In September of this year research by Halifax found that house
prices in Liverpool rose by 76 per cent in the five years after the
city was awarded European Capital of Culture status for 2008.
This compared with a rise of 69 per cent for the north-west as a
whole.
